How Much Money Do Teens Waste On Makeup

I came across very interesting article today about the steep pass up in teen beauty and makeup spending this year. According to Yahoo Finance reports teen'due south spent 20% less on makeup in Fall 2019 than they did the previous twelvemonth. It got me wondering if Gen Zers are spending so much less what near millennials and Gen Xers? I personally feel similar the makeup and beauty industry has gone flat. The bubble has burst and people are starting to wake up and realize that they'd rather buy quality over quantity. We've been conditioned to not jump on all the new releases because we know at some point they'll go along sale, we have plenty of nude, neutral eyeshadows and we don't need another ane, and we realize that having a lot of makeup isn't alike to having fewer pieces that are of good quality.

Some interesting statics for this study put males at near 16 years old existence the biggest spenders in the beauty industry at 54% and the other 45% being female. Another interesting factor is the brick and mortar store may not be dead because 91% of teenager girl said they'd rather shop in stores rather than online. I wonder if this could exist considering they accept more access to cash versus a debit or credit card. I got my get-go credit card when I was 21 but today's youth is a lot more than avant-garde than I was growing up so, I could be the only thinking they shop in store versus online due to lack of plastic.

One of the most interesting aspects in the survey that was performed is that Ulta is favored by teens over Sephora. This is interesting because again I wonder where this puts millennials and Gen Xers. I'd say in the same gunkhole as Gen Zers. Ulta has added many, many brands to their catalog, has an amazing cash dorsum rewards system, and continues to churn out very exciting sales and promotions where as Sephora fails in many of these of import areas.

Curious what brands teens are buying? Me besides! Tarte. Yup! Tarte! I chosen Tarte on their Saccharide Rush launch! I idea it was silly and I too, felt similar they were aiming way besides low with their demographic just turns that Tarte is a brand that'southward very popular among female teenagers with As well Faced coming in second and Maybelline after (Maybelline won over MAC if you lot tin believe that). Tarte, forgive me, yous obviously know your market place.

As nosotros head into 2020, I do wonder where the dazzler and makeup industry volition go. For me, it's inverse and evolved so much that sometimes I experience like I don't fifty-fifty recognize it. I guess when we hitting bottom the only place we can go is up. So, I promise 2020 doesn't sink the industry farther. I hope it continues to grow and flourish only besides, to become more unique and innovative.

What do y'all think of these statistics? Do you think they hold true for everyone else aside from teens?

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